Brand Overview
Founded in 2019 and headquartered in Dongguan - widely recognized as the “world’s factory” - OUMI BEAUTIES is an innovative technology enterprise dedicated to the R&D, manufacturing, and sales of high‑end personal care appliances. Adhering to the philosophy of “Technology Cares for Beauty,” the company is committed to delivering efficient, safe, scientifically grounded hair care solutions to consumers worldwide. Its core product lineup includes high‑speed hair dryers, infrared & ionic hair straighteners, interchangeable curling irons, and fast‑heating hair straightening brushes, forming a comprehensive personal care portfolio.
Core Technology: A Triple‑Layer Low‑Damage Hair Care System
The core of OUMI BEAUTIES’ low‑damage hair care and styling technology lies in the synergistic interaction of three key technologies: negative ion technology, infrared heating technology, and an intelligent temperature control system.
Negative ion technology serves as the first line of defense in hair care and styling. During operation, the device continuously emits high‑concentration negative ions, which effectively neutralize the positive charges generated on the hair’s surface due to friction, eliminating static electricity and frizz. Negative ions also help close the hair cuticles, locking in moisture within the hair shaft and giving hair a natural shine and smooth texture after styling.
Infrared heating technology fundamentally transforms the “outside‑in” heating logic of traditional hair straighteners. Infrared rays penetrate the hair’s natural moisture balance and preventing dryness and damage caused by surface overheating. This “inside‑out” heating method significantly reduces the risk of heat damage while ensuring effective styling results.
The intelligent temperature control system serves as the precision control center of the triple hair care system. The device is equipped with a highly sensitive temperature sensor that monitors changes in the heating plate temperature in real time and offers precise temperature control across multiple settings to meet the styling needs of different hair types. Whether users have fine, soft hair or coarse, thick hair, they can find the most suitable styling temperature to achieve the optimal balance between styling results and hair care.
Product Advantages & Application Scenarios
As an electric hair straightener, the OUMI BEAUTIES straightener supports a global voltage range of 100‑240V, making it suitable for both home and travel use. Its lightweight design also makes it an ideal portable hair straightener, allowing users to style their hair anytime, anywhere.
For professional salon settings, this product delivers hair straightener professional performance thanks to its MCH rapid heating technology and floating plate design. The floating heating plates automatically adjust their angle of contract based on the hair strand, ensuring even heat distribution across every strand and reducing cumulative damage caused by repeated styling. The interaction of infrared heating technology sets it apart as a unique infrared hair straightener in the professional market.
Manufacturing Strength & Global Partnership
OUMI BEAUTIES operates a modern factory spanning 13,181 square meters, equipped with 8 automated assembly lines and a monthly production capacity exceeding in 112,500 units. As a OEM professional hair straightener manufacturer, the company strictly adheres to the ISO 9001 quality management system. Its products have obtained multiple international certifications including CE, RoHS, FCC, UL, GS, PSE, and more, with over 100 authorized patents accumulated worldwide and products sold in 100 countries and regions.
As a benchmark enterprise in the China hair straightener industry, OUMI BEAUTIES also offers flexible ODM hair straightener services, providing full‑cycle customization solutions for global brands - from concept design to finished product delivery. Leveraging the scalable manufacturing capabilities of its hair straightener factory and a R&D team composed of over 20 professional engineers, the company continues to drive product innovation and technological iteration, establishing itself as a trusted partner for hair care brands worldwide.