OUMI BEAUTIES’ Journey

OUMI BEAUTIES was founded in 2019 and is headquartered in Dongguan, widely recognized as the “World’s Factory”. From the very beginning, the company established its core mission: to enhance product performance through technology and define user experience through quality, committed to delivering scientific, convenient, and effective beauty solutions to consumers around the globe.

Early Stage: Deep Cultivation In R&D And Manufacturing

In its early years, OUMI BEAUTIES focuses on the research, development, and manufacturing of high‑end personal care electrical appliances. Core products include high‑speed hair dryers, infrared & ionic hair straightener, interchangeable hair curlers, and fast heating hair straightening brushes, forming a complete product line that meets all‑round personal care needs. The company invested heavily in building its R&D team, continuously advancing in key technology areas such as motor control, structural design, and material science.

Growth Stage: Technological Breakthroughs And Capacity Expansion

As R&D capacity matured, OUMI BEAUTIES achieved a series of significant breakthroughs. In the high‑speed hair dryer segment, the company’s self‑developed high‑speed brushless motor reached speeds of 110,000rpm. Combined with positive and negative ion functions and far‑infrared hair care technology, it significantly improves drying efficiency while effectively reducing frizz, delivering a salon‑grade hair care experience. And our team successfully developed the “heat film technology” and obtained a patent, significantly enhancing the market competitiveness of our products. In the hair straightener category, the company broke through MCH rapid heating and floating plate technology to achieve a precise balance between straight styling and heat protection. Meanwhile, the company continued to expand production capacity - its factory now covers 13,181 square meters, equipped with 8 automated assembly lines (each 50 meters long), with monthly production capacity of over 112,500 units of hair dryers.

Global Expansion: Quality Certifications And Market Penetration

Quality is the lifeline of an enterprise. OUMI BEAUTIES strictly organizes production in accordance with ISO9001 quality management system. Its products have obtained multiple international certifications including CE, RoHS, FCC, UL, cTUVus, GS, BS, Reach, and PSE, fully meeting market access requirements and quality standards across different global markets. To date, the company has accumulated over 100 authorized patents worldwide, with products sold in 100 countries and regions, serving over 100 million global users.

Today And Beyond: Continuous Innovation, Going Global

Today, OUMI BEAUTIES has grown into one of the benchmark enterprises in China’s beauty and personal care appliance industry. The company boasts a high‑quality R&D team composed of over 20 professional engineers and operates 2 R&D centers, continuous driving product innovation and technological iteration. From Dongguan to world, OUMI BEAUTIES is leveraging outstanding product strength and sustained technological innovation to provide beauty and personal care brands worldwide with full‑cycle customization services - from concept to finished product, from R&D to delivery.