Live From Italy, How OUMI BEAUTIES Won Over the World’s Most Discerning Stylists with Technology

From March 20 to 23, 2025, we proudly showcased our premium hair care product series at the 56th Cosmoprof Worldwide Bologna held at the Bologna Exhibition Centre in Italy. As one of the most influential events in the global beauty industry, this edition gathered nearly 250,000 professional visitors from over 150 countries and more than 3,000 leading companies to explore the future trends of the cosmetics sector. Our participation not only provided a platform for in-depth exchanges with international buyers, designers, and brands but also made our innovative technological products the center of attention.

Innovative Products Shine, Technology Empowers Beauty
OUMI BEAUTIES booth became a focal point of attention, thanks to its range of hair styling tools that combine cutting-edge technology with user-centric design
At the exhibition, our three core products—the Negative Ion Infrared Hair Straightener, 3-in-1 Interchangeable Curling Iron, and Smart Hair Dryer—attracted numerous visitors with their outstanding design and functionality.

High Speed Hair Dryer: If a hair dryer was exhibited, emphasize the efficient drying experience provided by its high-speed brushless motor, and how the intelligent temperature control system continuously monitors and adjusts the air temperature to effectively prevent heat damage and protect hair health and the scalp barrier.

Negative Ion & Infrared Hair Straightener: This straightener not only utilizes negative ion technology to help reduce static and frizz, but also innovatively incorporates infrared heating technology to ensure even heat penetration, providing better hair care effects while straightening. Its rapid heating and multi-gear precise temperature control functions meet the professional styling needs of different hair types.

3-in-1 Interchangeable Wand Curling Iron: Its multi-functional design cleverly solves the problem of consumers needing multiple styling tools. Through interchangeable barrels of different sizes, users can easily switch between voluminous waves, natural curls, or delicate bangs, achieving multiple uses with one device and greatly enhancing its practicality and cost-effectiveness.Users can freely switch between straightening, curling, or wave styling attachments based on their needs, effortlessly achieving diverse hairstyles. The ceramic coating ensures even heat distribution, minimizing physical damage to the hair.

Exhibition Feedback: Innovative Technology Gains International Recognition
During the four-day exhibition, our booth welcomed numerous distributors and retailers from Europe, North America, and Asia. Many professional buyers noted that our products exceeded industry standards in technological integration and user-friendliness. For instance, the combination of negative ions and infrared technology was recognized as a significant breakthrough in hair care, while the modular design of the interchangeable curling iron perfectly aligned with modern consumers' demand for multi-functionality.

Industry Trend Insights: Green and Personalization as Core Themes
By participating in Cosmoprof, we deeply felt that the beauty industry is rapidly advancing towards green sustainability and personalized experiences. The specially arranged "Cosmo Trends" area highlighted the application prospects of eco-friendly materials and smart devices, which aligns with our products' low-energy consumption design and use of sustainable materials. Meanwhile, technical seminars held during the event further confirmed consumers' growing expectation for "tailor-made" hair tools, providing crucial guidance for our future R&D direction.

About OUMI BEAUTIES
We an innovative technology enterprise focused on the R&D, manufacturing, and sales of high-end personal care appliances. Adhering to the philosophy of "Technology Cares for Beauty," we are committed to providing global consumers with efficient, safe, and enjoyable hair styling experiences through continuous technological innovation and outstanding industrial design.

About On Hair Show (Italy)
The Italian On Hair Show is the only industry event in Italy entirely dedicated to hairdressers and one of the most important exhibitions in the global hair industry. Held concurrently with COSMOPROF at the Bologna Exhibition Centre, it gathers top industry brands, master hairdressers, and professional buyers every year, serving as the premier platform for launching new products, identifying trends, and forging partnerships.

Conclusion
This journey to Bologna, Italy, not only brought us extensive international exposure and business cooperation opportunities but also strengthened our mission to drive hair tool upgrades through technological innovation. Moving forward, we will continue to deepen our product development, integrating more intelligent, eco-friendly, and user-friendly designs into hair care technology, helping global consumers achieve more confident and stylish looks.
A distributor from France remarked after a product demo, "The innovative design and noticeable results are impressive. This precisely matches the demand in our market for professional-grade tools that also prioritize hair health."
Our participation at Cosmoprof was fruitful. Not only did we establish promising connections and initial cooperation intentions with dozens of new clients from Europe, North America, and Asia, but it also provided invaluable insights into future global hair care trends. For [Your Brand Name], Cosmoprof is more than a trade show; it's a vital portal for dialogue with the global market. We are committed to continuous R&D, transforming insights from the market forefront into superior products, upholding our brand promise of making beautiful technology accessible to all.