OUMI BEAUTIES Achieves Multiple International Authoritative Safety Certifications Including EU, CE, and US, UL, Paving the Way for Global Market Expansion

OUMI BEAUTIESE, an innovative brand specializing in professional beauty and personal care appliances, officially announced that its full range of products has successfully passed a number of authoritative international safety certifications, including EU, CE, and US, UL, fully meeting the compliance requirements and highest standards of major global consumer markets. This milestone breakthrough not only verifies OUMI BEAUTIES’ strong R&D strength in product safety but also provides solid compliance support for the brand’s accelerated global market expansion and commitment to delivering safe, effective and professional beauty care solutions to consumers worldwide.

As a comprehensive beauty appliance company integrating R&D manufacturing, and sales, since its establishment in 2019, OUMI BEAUTIES has consistently upheld the brand mission of “empowering a beautiful life through technology.” Leveraging robust R&D capabilities and a comprehensive quality management system, the company has built a full product line of hair care appliances - including high‑speed hair dryers, infrared & ionic hair straighteners, interchangeable hair curlers and fast heating hair straightening brushes - capable of meeting consumers comprehensive daily care needs, from basic blow‑drying to professional styling, all in one place. Currently, OUMI BEAUTIES’ products are sold in 100 countries and regions worldwide, serving over 100 million users, and the company has grown into a high competitive benchmark enterprise in China’s beauty appliance industry.

The EU, CE and US, UL certifications awarded to the full range of products this time are recognized as the most stringent and influential safety certifications in the global beauty care industry, and are also the core source of OUMI BEAUTIES’ confidence in entering Europe and American mainstream markets and winning the trust of consumers and partners worldwide. Among them, the CE certification is a mandatory safety requirement under European law for products entering the EU market, indicating that the products meet all the basic standards of EU relevant directives for user safety, electromagnetic compatibility, environmental production and other aspects; while the UL certification, as one of the most authoritative third‑party safety certifications in the United States, its strict testing standards have been widely adopted as the US national standards, becoming an important safety endorsement for products to enter the US and North American markets.

OUMI BEAUTIES’ ongoing investment in technology in the cornerstone of its products’ success in passing numerous rigorous international certifications. To date, OUMI BEAUTIES has secured over 100 globally authorized patents, covering key technical fields such as motor control, structural design, and material science. In its flagship high‑speed hair dryer line, the brand’s independently developed high‑speed brushless motor reaches speed of up to 110,000rpm. Combined with positive and negative ion technology and far‑infrared hair care technology, it significantly improves drying efficiency while effectively reducing frizz and minimizing heat damage to hair strands; In its hair straightener product line, the brand has pioneered MCH rapid heating technology and floating plate structural design, precisely balancing the dual needs of styling effectiveness and heat protection for the hair cuticle; its curling iron products feature interchangeable curling barrels paired with intelligent temperature control technology, which not only delivers long‑lasting styling results but also locks in moisture within the hair strands and prevents heat damage, bringing a professional‑salon level experience styling.

In the views of many industry peers, obtaining CE or UL certification for a single product is not easy feat. The fast that an entire product line has passed multiple certifications in a single go underscores OUMI BEAUTIES’ comprehensive safety management capabilities across the entire supply chain - from production to testing - and represents a high level of high recognition from globally authoritative certification bodies for OUMI BEAUTIES’ overall quality control system. In fact, since its inspection, OUMI BEAUTIES has upheld the production principle of “safety first, quality at the core” throughout every stage of the process, from raw material intake to finished product shipment - The company not only organizes large‑scale production in strict accordance with the ISO 9001 international quality management system but has also established industry‑leading fully automated production lines. Its in‑house professional‑grade laboratory can simulate complex daily usage scenarios from around the world, subjecting every new product to multidimensional extreme condition testing - including temperature rise tests, humidity tests, tensile strength testing, drop testing, and aging testing, to ensure that products remain stable and safe even under various foreseeable misuse scenarios.

From the perspective of market expansion, achieving multiple international authoritative safety certifications for its product line marks a significant milestone in OUMI BEAUTIES’ globalization process. It means that the full range of OUMI BEAUTIES’ products have obtained the “safety passport” to enter major global consumer markets such as the European Union, the European Ergonomic Area, and the United States, effectively eliminating compliance barriers between different markets, lowering channel cooperation thresholds, and ensuring the stability of the supply chain circulation. This provides a strong compliance endorsement for the brand’s subsequent global channel expansion and market penetration.

For consumers worldwide, especially those in Europe and the United States, the dual certification of CE and UL is the most intuitive and authoritative proof of product safety. Choosing OUMI BEAUTIES means choosing a beauty care product that meets the world’s strictest safety standards. Users can enjoy the quality management brought by professional beauty care with greater peace of mind, without worrying about potential safety hazards such as electrical risks, material insecurity, and heat damage during use.